The WHY and WHAT of NLP

Why NLP?

Neuro Linguistic Programming or NLP for short, is a technology for success that integrates your conscious and subconscious mind eliminating internal conflicts, disempowering beliefs and limiting decisions while increasing self esteem, clarity and a strong sense of self and purpose.

It helps you to design and achieve well -formed outcomes to take all aspects of your life to the next level. This includes your personal, career and business goals!

It deepens your ability to influence others with integrity and gives you strategies for modelling expert performance and creating lasting change.

It improves your ability to communicate and build rapport with persons almost instantly.

As a technology for success, NLP provides transformational tools and techniques that are applicable in any context and are used widely by individuals, organizations and business to enhance performance.

What is NLP?

NLP is a synthesis of Cognitive and Behavioral Psychology which is built on over 30 years of research and development. Developed in the early 1970s by co-founders Richard Bandler and John Grinder, it is based on the ‘deconstruction of the construction’ of excellent performance as studied in well-known personalities such as family therapist, Virginia Satir and psychologist and hypnotherapist, Milton Erikson. The term, NLP can be explained as follows:

  • Neuro ‑ The nervous system through which our experience is processed via five senses: Visual, Auditory, Kinesthetic, Olfactory, Gustatory.
  • Linguistic ‑ Language and other non‑verbal communication systems through which our neural representations are coded, ordered and given meaning. Includes: Pictures, sounds, feelings, tastes, smells, words (Self Talk).
  • Programming ‑ The ability to discover and utilize the programs that we run (our communication to ourselves and others) in our neurological systems to achieve our specific and desired outcomes. In other words, NLP is how to use the language of the mind to consistently achieve our specific and desired outcomes.

In short, NLP is the study of excellence and a model of how individuals structure their experience. You can watch this introductory video…


If you are ready to achieve excellence in every sphere of your life, then the skills of NLP are a necessary part of your competency portfolio!  Register today and become a Practitioner!